30 Seconds To Mars- Up In The Air

30 Seconds To Mars- Up In The Air

How Godwin's Theory can be applied to this video:

We see intertexual reference right at the very start of the video with the words 'Love, Lust, Faith and Dreams'. This Is actually a form of advertising as the name of their new album is 'Love Lust Faith and Dreams' so this is demanding the record label as well as seeing the band themselves performing in the video. The links between the music and visuals is that we seethe band members playing their instruments. Lyrics and visuals we see a lot of links between the fist words we saw appear on the screen for example Love, We see a lot of images of lips which can be commonly used to represent kisses. Lust we see a lot of women used in the video wearing next to nothing to draw in the male audience (Gaze Theory). Faith we see a 5 pointed star which is actually associated with Satanism and is classed as a faith. Dreams we see a lot of surreal imagery such as the pale naked man covered in bees. Surrealism can create dream like atmospheres within imagery.

We then see a scene of a band member walking around some women dressed in barely anything and then we see a close up of some lips this is segmentation of the women and voyeurism of the women supporting Goodwin's theory.

The narrative of the whole music video seems to be a circus scene as we are presented with common circus attractions and some of the characters in the video seem to resemble 'circus freaks'. I think this is to present viewers with a recognisable scene to watch and enjoy.

The Gaze theory can be applied to this video as we see cameras linger on women's curves and tilt camera movements are used up and down the women's bodies to create the sense of looking. Also a lot of close ups are used to force viewers into looking at the women as see them as the director wants you to see them which is sexy and irresistible.

The Archer theory can be applied to this vide because we see the narrative being fragmented as cuts are used to and fro of the band to the performance. They have a performance within the video of them performing which also include other people performing...There are also obvious visual references to the circus.

First 3 minute Evaluation:

The Video all together is over 8 minutes long so I have chosen to just look at the first 3 minutes to see what I can establish from it.

Camera angles and movement: In the video we see immediately a low angle used as the band members walk up to their instruments and this gives them a sense of power and can also recreate an experience for fans who have been to see them live and gives them the feel of looking up to them on stage. Tilts re used as well up the bodies of the models and the band members to create that sexual tension and create and obvious sense of looking. Zoom is used a lot within the video as well to help create a main point of focus for the viewers to look at and also to create dramatic impact on some scenes. Close ups are also used a lot to segment pieces of the models bodies to focus on such s there eyes or lips this will attract a male audience but could also intimidate a female audience and encourages them to look and carry on watching.

Mise en scene: We see a man wearing a very creepy looking rabbit mask this can intrigue viewer's because they are faced with something that looks unnatural and in fact quite interesting and viewer's could also be questioning the real identity of the person underneath the mask. We are also shown a Gym
nast who is shown often throughout the video. I like how she represents swift movement and the elegance the human body can achieve. Gymnasts are also a popular circus
attraction sticking to the theme of the video.  Another woman is dressed up all in pink glitter and has a mock up rodeo bull behind her she reminds me of a 60's pin up and she is also shown
little and often in the video and she can strike a target audience of viewers who like vintage theme. We then see another woman who is positioned in front of a huge backdrop of coloured spots this makes her more attractive and easier to look at because there are no distractions in the background except from the complimentary high key lighting.

We also see a short scene of a man covered in bees and a woman covered in butterflies. I think this is to target people who feel maybe limited in movement in fear they may disturb those who are dependant on them for example if the man moved the bees would sting him and this enables maybe an older audience to connect to the video. We also see scenes of a band member pointing towards the camer
a acknowledging his audience and supporting his fan base he also is wearing no shirt this will attract female viewer's and allows him to show his own confidence within his self and put himself on show for his viewers.

Editing:  Slow motion is used frequently in this music video to create a sense of drama and this also allows veiwers to piece up the video with this extra given time and also keep their attention on the music. The slow motion can also create a Dreamlike feel. At the start of the video we see quick flashing images this can seem like an overload of information to the viewer's and encourages them to look at each image as they are explained further throughout the duration of the video. Some parts of the video are also played in reverse I think this creates and effective visual illusion and makes scenes look strange and adds to the 'circus freak' atmosphere.