Steve Archer Theory

Archer Theory:

• Shows strong relationship between performance and viewers.
• Cuts between the story and band/artist.
• Aid visualisations with a dance.

Examples of this theory in motion would be 'Eminem-Love the way you lie' as it switches a lot from the narrative to the artists.
And an example of strong elements of performance and dance would be Lady GaGa as her music videos are very performance and dance based which she can also show on stage.