The first Screen we see when clicking onto the website link is this home screen. Immediately they are advertising their new album release and merchandise so fans can be immediately informed about the latest relases and be able to stay updated with the band. I like how they have sed a screenshot from the video 'Up in the air' for the background of the site as fans will immediately recognise the shot and make the slight connection keeping there advertisement relevent.Under neath this advertisement there is an 'Enter Site' button. when we click this it takes us to the following page.
When we click the enter site button we are taken to this page. On this page we are presnted with the bands logo in big. This is so fans can easily recognise the bands page and also feel a sense of loyalty as they are visting their personal site. Under neath the logo we see a list of tour dates again this is immediately promoting the band and they have proritised the advertising before showing the menu bar showing tickets,band news and the store. This is to grab fans attention that a new tour is coming!!
In the image below we see the small menu bar which is at the side of the bands logo. When the hover over a tab the hole bar comes out showing these icons. The first one is for band news, The second symbol the plane is for tour tickets, The little play button is to watch their latest videos, the pair of headphones takes you to apple itunes store showing you a range of albums the band has done, and lastly the shopping trolley takes you to the bands merchandies page or 'store' page. This page sells alot of fan based accessories and box sets.
The layout of this website is simplistic and yet easy to understand and will be easy for my target audience to figure out and work around. I think that they have represented their band and their new album well using relevent colours and images including logo's and screenshots from their videos. The colours are relevent as they are colours that are used on the merchandise and on the album cover.
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