MCR (My Chemical Romance)- I Dont Love You

MCR (My Chemical Romance-I Dont Love you

How goodwins theory applies to this music video:

There is a link between the music and the video as we hear the chorus 'I Dont love you like i did yesterday' and towards the end of the video the characters literally fall apart ( a scene were they both just crumble) as he leaves her after everything after we the viewers have seen the relationship develop in the end he just leaves her standing. There is a contradiction between the music and the visuals however because we see a very delicate peaceful setting with a woman who is made to look almost porcelain and fragile and delicate and the music consists of strong guitar and very strong almost harsh vocals. We also hear all the instruments come together to clash and create the peak of the song whilst on screen we see two characters sharing a tender moment of falling inlove however the song is about what happens after love when they decide they dont love you anymore and want to leave.
          Also with the fact that a woman is included in the video supports goodwins theory as women are represented in the video however she is not being presented to the audience in a sexual matter however she is still there and involved within the video itself to help attract an intrigued male audience and provide them with something to look at and focus on as a character aswell as the band and the narrative of the video. However in saying that a male character is also represented in the video. The story line also cuts from the narrtive to shots of the band so demands of the label is shown aswell as the band are being represented as there own label to try and sell the music video and themselves as musicians. The music video also follows genre characteristics as they start to smash up there instruments and throw them around which is a slight contradiction to the narrative side of the music video however this seems to match the music more.

Archer theory

The music video fits into Archers theory because there are cuts from the narrative to the band so people can follow a story behind the song itself. Also a close up is used quite alot of the lead singer to aid visualization for the viewers and to also make him relevant in the story he is telling and the song he is singing.

John Stewart Theory
Close ups and the use of high key lighting is used through out the music video to help advertise the band by making them look and seem more appealing especially on the main close ups on the lead singer. This is to make him seem more flawless under the high key light and attractive to veiwers.

Richard Dyer Theory

His theory applies to this music video because with the use of their instruments they are placing themselves into the alternative rock genre as this is a popular action we would see take place in alot of alternative band rock videos such as 'Linkin Park-Papercut' video i looked at earlier. They are gaining audience by making themselves part of a mainstream category with a large audience base.

Mise en scene: The female character wears all white and her make u has made her nearly all white suggesting she is this dainty fragile human being who needs to be taken care of. She almost looks porcelain and this gives us the impression of china dolls and delicate fragile materials. However her eyes are all black this could suggest something is different inside . inside she is broken and her appearance just conceals her hatred anger and upset. The tree used in the setting looks very dark and crooked and we can see a visual link between the black tree and her black eyes. The leaves on the tree are also falling. The tree is falling to pieces representing her falling apart because she is broken hearted.? The male character is dressed up in black however i think this

is to present the audience with a visual representation of opposites.
                      The black and white colours also help keep the relationship simple and easy for the veiwers to follow and focus on the two characters it also adds a surreal feeling to the video as everything is not normally plain and simple and they do not seem to be your average everyday couple with the help of make up costume and there body language.There is also a scene where they are sat together and he smears the black from his hands all over her back. I think this is a visual direct link to the lyric 'needless beating'.

Camera angle and movement: Hardly any camera movement is used in this music video and i think thats because of all the different shots used if there was camera movement aswell the narrative would be hard to follow and the video difficult to watch as there would be too much movement to be able to focus on the actual story behind the video and listen to the song at the same time.There is a recurring scene within the music video which is just the lead singer singing his lyrics looking up at the camera at a close up. I think this is to represent the notion of looking as he is looking directly at his audience and looking up at them they have the power and they are more important to him. The close up also helps advertise him as a person and helps make him look visually attractive to viewers. Theres also a lot of close ups of the separate instruments the different band members play this is to highlight and recognize what instruments are being used to create the piece of music and to sell the idea of playing instruments and also act as visual evidence that they create there own original material.

Editing: A little CGI has been used in this video as at some point of the video we see the two characters crumble. This is to show the audience how delicate people really are and that we all can break at some point whether it be because of love or other things. We also see at the end the female character shed a black tear his will also be computer generated.