This is Linkin Parks latest digipack. However instead of coming together as just one album they are offering away merchandise with the digipack to tempt fans into spending money on the band merchandise and this is a way of advertising because merchandise which is used,worn,displayed by fans is advertising the bands label name and new album.
However as wee see in this digipack artwork in shown and involved in an included booklet. The artwork is inspired by the album and shows all different types of pieces which are related to the genre and the atmosphere they are trying to capture through the use of artwork. The digipack also shows the cds in sleeves. This allows the art on the front of the cds to be shown and is also a creative lay out for the digipack. I like how all the art work flows right through the whole of the digipack keeping all the album related and looking interesting as the work links the two pages and CD's together. The dark colours used also helps represent the genre as black and white is a popular code and convention used in music videos for alternative rock.
I also like how they are offering all of this as a pack and that it is a limited edition as fans will desperately try to better themselves and prove themselves by showing they have bought this stuff to support the band and new album coming out.
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