Thursday 19 September 2013

Red Hot Chilli Peppers- Cant Stop



How Goodwins Theory links to this music video:

We see a representation of a stage performance as we visually see the band on a stage like setting performing using their instruments and the camera shot helps emphasis this and give the public a feel for the band and what it could be like to go and watch them perform. Their performance doesn't really have a dance routine however the lead singer is shown doing some sort of dance....at least that's what i think hes doing... The demand of record label is also shown as we see the band being constantly represented.

Another theory represented would be the The John Stewart theory as high key lighting is used to highlight the band and the white backgrounds or plain orange background helps keep the viewers eyes focused on the band and the artist instead of being distracted by a background setting. Also a mirror is used with a curved surface making his face fill the entire frame almost making viewers look at him as he becomes confronting.

Mise En Scene:

We see the room they are performing in is bare. This is a popular code and convention to create the video in a near abandoned place as it allows viewers to focus more on the song and the bands performance. We see the band members being constantly trapped in objects such as tubes, bins, tents and buckets. This could be a visualization of how they feel restricted during everyday life when they are not performing. I like the first scene were we see them all running with the lights on as backpacks as it could show that they all have their own stardom and are all seen as individuals with their own spot lights. This scene could also represent intertextuality as they look a bit like the ghost busters with their back packs.
 High energy is represented in this video another popular code and convention as they jump and crawl around showing them all having good fun listening to the music.

Editing:

little editing is used in this video as they rely on camera angles and movement mostly to create a visual attraction. However some effects are used such as sped up scenes when the camera goes through the tube this gives an illusion feel and is almost like Alice falling down the rabbit hole and entering the world of madness. Another editing technique would be a cgi image of the barrel spinning on a band members finger. This looks abnormal and intrigues viewers almost like a magic trick.

Camera Angles and Movement:

A close up is used on the lead singers face as his head is in the tube this makes viewers focus on him performing even more even though his head is already in a confined space limiting viewers visuals. A close up is also used on the mirror scene to make the lead singer seem intimidating and to attract the audience and help please fan base. A wide angle shot is used frequently to show the whole band in one shot and this shows demands of record label. We then see each member have their own close up and this is to represent them all as individuals not only a band and this helps viewers gain interest in the band as they are introduced one by one to each member of the band.

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