Kerrang is probably and arguably the most popular alternative rock music channel there is out there as they have their own TV show website and radio station. They often do programmes on their music channel where the audience can ring or text in or even twitter and facebook them about a video they would like to be shown. They also do count downs of alternative rock charts and this enables the viewers to hear the latest songs and watch the newest videos. Music videos are a big element in alternative rock and are as important as the song. So kerrang includes a lot about music videos such as in their magazine but also on their website and TV channel they are doing a greatest rock countdown to find the best of all time videos. They will also often ask celebrities to come onto the show and chose their personnel favorite videos.
Scuzz is also a popular TV channel which distributes and advertises alternative rock music and videos. However instead of having their own music magazine they have a daily blog on which they posy videos of the latest rock music videos and also interviews they have done at festivals. This will attract their audience to keep them updated and informed about all their favorite bands.
Of course the obvious place to go and watch music videos would be YouTube as it is one of the most successful video sites on the internet. Even though you tube itself will have videos uploaded of the music videos you want to watch but where can you start to look for a quick search? Where can you go on you tube to find daily updates and uploads on your favorite bands? well my friends. Here you go.
Fueled by ramen is a popular youtube channel which will post the latest videos and on this channel we see all different videos for the alternative rock bands and this makes it easier for fans of alternative rock music to find more bands to listen to or follow the bands they already like. The channel has videos such as panic at the disco and paramore both alternative rock bands. Also on the channel suggested there was MCR's own channel being advertised for fans.
VEVO is one of the most popular music channels as it covers all genres as we see in the image above they have a different channel for each genre of music and therfore can have a large fan base and please everybody by uploading different music videos and also advertising other genres. There is a RockonVEVO channel and on this channel bands such as 30 seconds to mars, MCR and the killers are advertised on the page.
For my own music video i could use these music industries to advertise my video as they all do alternative rock music and music videos to create large fan base for both themselves and the bands they show.
The purpose of a music video is to advertise the song as help either show the narrative of the song in the music video or to create a different narrative that will interest viewers and lure them into listening to the song. The music video also advertises the band and is their shot at grabbing viewers attention from music channels so they have to present themselves n the desired way of the audience to get popularity by following codes and conventions. Its also a chance for the band or artist to show how they can be different and present their own image and gain fans by attracting them visually.
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